Data analytics is the informational hub in which a mall can create data based actions that provide definite results. Without data analytics, no mall owner, general manager nor marketing manager would truly know the on-goings of their Mall/Shopping center environment or how to respond to different variables in the business environment.
Beacon technology and mobile engagement platforms can help bring people back and create better customer relationships, encouraging brand loyalty, and here’s how.
Shopping malls as we know it are slowly changing right before our very eyes. The rise of digital everything is affecting the traditional shopping mall, which can be a double-edged sword depending who you ask.