Data analytics is the informational hub in which a mall can create data based actions that provide definite results. Without data analytics, no mall owner, general manager nor marketing manager would truly know the on-goings of their Mall/Shopping center environment or how to respond to different variables in the business environment.
When it comes to the business analytics, you are learning from each store what the customers want. With mall analytics, you have a better idea of what types of stores do the best, what stores are attracting more people and the like. This information is essential to know! With our platform, you’re able to get data on important analytics like orders or booking information, sales, revenue, repeated customers, customer profiles, loyalty points, offers or campaign level analytics and more.
What does your customer want when they visit your environment? This is another question that is answered by mall analytics and captured data. The ability to see foot traffic that is coming into the mall, what visitor counters are getting the most attention, dwell time spent in a certain area of the mall, and if there is a certain area of the mall that is more popular than others.
Beacon technology and mobile engagement platforms can help bring people back and create better customer relationships, encouraging brand loyalty, and here’s how.
Shopping malls as we know it are slowly changing right before our very eyes. The rise of digital everything is affecting the traditional shopping mall, which can be a double-edged sword depending who you ask.