In order to stay competitive in the commerce market, understanding the mall ecosystem is imperative. From mall loyalty programs to shopping mall promotions, there is a place within the ecosystem for everything.
One of the biggest trends seen in digital marketing for malls and shopping centers are customer reward programs. Shopping mall promotions are great ways to gain customer attention. 80% of consumers indicated they are more likely to do business with a company if it offers personalized experiences (Epsilon). However, when combined with mall loyalty programs, these promotions become a sure way of acquiring and retaining the attention of those who shop at designated malls and shopping centers. Reward programs can make your mall/shopping center stand out against online e-commerce platforms, competing for the same customer.
When Malls and Shopping Centers have customer loyalty programs in place, the idea is that customers are getting a reward for doing business with you. Loyalty and Reward programs make customers come back time and time again, as they are getting perks for all items purchased within their visit. When developing this type of relationship with your customers, you are gaining loyalty that is going to pay off in the long run. For example: by utilizing technological tools like mobile apps with loyalty rewards, this entices your customers to visit your physical consumer space rather than resorting to easier means of purchasing via e-commerce. This in turn aids your tenants because they are able to facilitate and maintain connections with customers, further making the mall eco-system evolve and grow.
Data analytics is the informational hub in which a mall can create data based actions that provide definite results. Without data analytics, no mall owner, general manager nor marketing manager would truly know the on-goings of their Mall/Shopping center environment or how to respond to different variables in the business environment.
However, when combined with mall loyalty programs, these promotions become a sure way of acquiring and retaining the attention of those who shop at designated malls and shopping centers.
When it comes to the business analytics, you are learning from each store what the customers want. With mall analytics, you have a better idea of what types of stores do the best, what stores are attracting more people and the like. This information is essential to know!
With our platform, you’re able to get data on important analytics like orders or booking information, sales, revenue, repeated customers, customer profiles, loyalty points, offers or campaign level analytics and more.
What does your customer want when they visit your environment? This is another question that is answered by mall analytics and captured data. The ability to see foot traffic that is coming into the mall, what visitor counters are getting the most attention, dwell time spent in a certain area of the mall, and if there is a certain area of the mall that is more popular than others. This information allows you to customize your mall to give the customer what they want! This all results in you being able to make more data driven decisions.
When you utilize shopping mall analytics, along with mall loyalty programs, you are offering great benefits to not only the customer but the stakeholders as well. The customers, merchants and shopping mall itself are all stakeholders that are going to benefit from software that allows ultimate customer engagement.
Customers are going to benefit from this software through:
For merchants, they will see:
For the shopping mall itself, the benefits include: