Marketing adapted to smartphone has now become essential to acquire new customers. Smartphone has taken the first place in the ranking of devices to access the Internet, and mobile marketing has become an essential part of lead generation and sales funnel. From content to apps and ads, here is all you need to know about mobile marketing strategies. To help all small business owners in customer acquisition, we have created this article – Evolving with the Latest Trends of Mobile App to Acquire More Customers.
Smartphone usage has been on the rise of late. Nearly three-quarters of Americans check their mobile phones at least once per hour, according to a Gallup survey. Almost all – 90 percent – of that mobile-phone time is now devoted to using apps, analysis reveals. Americans now spend more time looking at their mobile phones than they do watching television.
Due to this, all big, small and mid-sized brands are investing a tremendous amount of money and resources to attract the attention of smartphone owners by producing high-quality content adapted to this medium to gain ground in the competition.
Understanding customer behavior Until now, marketing of a brand usually involved the use of known information about the customer’s profile and historical data. What was missing was the ability to combine these factors with real-time information such as the visitor’s navigation at the moment in the store, exact location and position in the buying cycle. Bringing together all these factors has tremendously helped business owners or entrepreneurs to acquire more customers and increase revenue. It allows brands to deliver relevant, targeted and personalized experiences to a customer based on their specific needs at present. The mobile channel gives brands a unique opportunity to target their customers with personalized messages in real time when they are surfing the web in the store or nearby stores.
Analyzing customer feedback This allows you to track over time the ability of your mobile app to monitor and convince users of its relevance from the first moment. It is also important to do a monitoring analysis of visitors who came during the launch of the app. These are often people who were waiting for the app and wanted to test it right away. Are they still users? What has been their behavior throughout the weeks? Tracking this visitor segment through cohort analysis provides valuable lessons about your application’s ability to meet market expectations.
Creating contextual marketing The emergence of new communication technology and platforms has led to a change in customer experience. The path to conversion or purchase is no longer linear: it goes through multiple platforms, creating many possible points of contact in its wake. To avoid getting lost, marketers must consider the benefits of contextual marketing through a mobile app, which refers to taking into account the situation in which the consumer finds himself in real time to send him the right message at the right time, and via the right channel. This strategy allows marketers to create tailor-made messages for each targeted individual. Gofindo uses beacon technology as part of contextual marketing. These communications are designed and sent according to the preferences observed according to the different points of contacts recorded throughout the customer’s lifecycle.
Filtering customer segment It is a fundamental principle of any business that something made for everyone will inevitably fail to fulfill the need of everyone completely. The currently congested industry is perfect proof for this assumption. On the market, there are fewer and fewer products that universally meet all tastes – like iPhone or Big Mac.
You cannot imagine fewer products or packages that could be called universal products. If you are not incisive and focused, it’s hard to achieve any progress in a competitive and saturated market. You need to keep your strategic direction to reach the right audience penetration.
This involves collecting and managing all your customer data through an integrated customer relationship management (CRM) platform. The CRM platform automates the collection of all customer data and parameters on a single platform. Also, you can use this customer data to filter and draw meaningful assumptions about your customer groups.
Leveraging the use of mobile to attract new customers and to retain the existing ones is the next big thing to do for every business owners (large enterprise or SMEs). The benefits are enormous, and this includes enhanced customer satisfaction, outstanding online experience, trust and continued patronage. Going through the process may be a bit tasking, but with the help of Gofindo, a mobile engagement platform that can address the challenges of these business owners easily, it makes it easier and rewarding.
The wait is over; reach out to Gofindo today for a reputable and high yielding mobile experience for your business.
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